Creating an intuitive self-checkout shopping experience
For 40 years, Decathlon has delivered the best value in the retail sports industry by offering high-quality, sustainable and cost-effective products.
Decathlon is the largest sports goods retailer in the world.
It is an international sports brand and community which offers useful sports and adventure essentials. The company is known for offering high-quality products at competitive prices to make them affordable. Decathlon has its own in-house brands and experts to draw world-class knowledge and experience from.
The Challenges
- Decathlon offers a simple self-checkout kiosk (abbreviated as SCO) where a user can bring their purchased items to the self-checkout desk and scan them by simply putting them in the basket and paying against the automatically generated bill by the SCO.
- Studio Lama was introduced in this cycle to improve the SCO and smoothen the customer experience by adding an intuitive admin panel and inventory flow. The goal was to reduce the time taken by the user and make the end-to-end flow user-friendly in order to curtail the queuing time.
- Among a handful of challenges faced, the major ones were a massive user base due to the company’s reputation and pole-apart behaviours among the categories of users. Also, a few items were either too small or cheap to be plugged in with RFIDs. The challenge was to identify items that were much cheaper than the cost of RFIDs to do cost-cutting.
Our Approach
Since the user base was huge with too diverse of possibilities, we aimed at building a scalable wireframe that offered a smooth workflow for both customers and administrators. Along with changing the wireframes, we completely revamped the user flows, smoothened the colors, and worked on improving the architecture to reduce the time for the admin to access inventory and track sales efficiently. We further enhanced the visual design and played with the formatting as well to enhance the user experience without adding to the queuing time.
